Utrain — KPIs

Jan 2024 – Sep 2026  ·  33 months

Last updated: Oct 2026
Scorecards
All-time gross bookings
$393,996
Jan '24 – Sep '26 · all time
Gross bookings (Sep '26)
$12,400
▲ $2,300 vs $10,100 Aug
Sessions posted
13,096
▲ +449 vs 12,647 Aug
Total payments
7,217
▲ +227 vs 6,990 Aug
Sessions booked
6,286
▲ +200 vs 6,086 Aug
Packages purchased
931
▲ +27 vs 904 Aug
Stripe balance
$4,224
▲ +$63 vs $4,161 Aug
Session booking rate
48.0%
▼ vs 48.1% Aug
Utrain Pro · Subscriptions NEW
Monthly recurring revenue (Sep '26)
$200
▼ -$40 vs $240 Aug · 10 subscribers × $20/mo
Pro subscribers
10
▼ -2 vs 12 Aug (-17%)
Total Pro revenue
$1,020
Since Apr '26 launch · $20/mo per user
Users
5,185
Total active users · Sep '26
Live
2,226
Parents
1,913
Athletes
1,046
Trainers
157
Orgs
Trainer Insights
Ball AI Sessions
164
AI-powered training
Memberships Sold
145
113 currently active
Purchased Sessions
5,942
Via trainer bookings
Reviews
Avg Rating
5.0★
643 reviews
5-Star
99.5%
All reviews
Latest
Aug 1
Most recent
★★★★★May 20, 2026
"Excellent trainer, and he takes the time needed with each individual player."
★★★★★May 14, 2026
"You can tell he genuinely cares about helping them improve. If you're looking for a trainer who is skilled, patient, encouraging, and truly dedicated to helping young athletes grow, I highly recommend him!"
★★★★★May 7, 2026
"Coach Rece continues to amaze us with his intentionality and ability to adapt each session that not only meets the needs of our athlete but that pushes her to continue to improve … Thanks, Coach Rece for your excellence!"
★★★★★Mar 19, 2026
"Coach D's dedication, patience, and encouragement he gives the kids is amazing. He's made such a positive impact — not just on their basketball skills, but on their confidence and teamwork."
★★★★★Mar 4, 2026
"Fantastic trainer! We saw noticeable improvement after just a few sessions. He strikes the perfect balance of knowing how to push you to improve while still being supportive and encouraging."
★★★★★Feb 18, 2026
"Donna is an exceptional Essentrics instructor, dedicated to helping each student maximize their efforts! With great music and rhythm choices as accompaniment!"
★★★★★Feb 17, 2026
"Superb trainer. Coach Cee is detailed, professional, and proficient at his craft. He is truly adept with working with youth and my son loves working with coach!"
★★★★★Feb 2, 2026
"Coach Davidson does an excellent job training my son. He enjoys going to practice and is learning lots and improving his skills."
Highlights
Bookings
Peak month
$21,000
May '26 all-time high — 217% surge from Jan '25's $6,634 low.
Sessions
Fill rate
48.0%
6,286 booked ÷ 13,096 posted. Up from 22.1% Dec '24.
Growth
Payments growth
5.4× in 22mo
Payments grew 437% (1,343 → 7,217) vs user growth of 90%.
Users
Fastest growing
Parents +134%
Parents grew 952 → 2,226, outpacing trainers (+98%) and athletes (+52%).
Revenue
Rev per payment
$54.59
$393,996 all-time gross ÷ 7,217 payments.
Ratio
Athlete : trainer
1.83 : 1
1,913 athletes ÷ 1,046 trainers. Down from 2.4 in Dec '24.
Monetization
Payments per user
1.39×
7,217 ÷ 5,185 total users. Up from 0.49× in Dec '24.
Revenue
Rev per user (Sep)
$2.39
$12,400 ÷ 5,185 users. Up from $2.02 prior month.
Mix
Pkgs-to-payments
12.9%
931 ÷ 7,217 running payments are package purchases.
Users
Parent : athlete
1.16 : 1
2,226 parents ÷ 1,913 athletes — parents are the leading segment.
Supply
Sessions posted
+208%
13,096 in Sep '26 vs 4,253 in Dec '24 — supply more than tripled.
Charts — Jan 2024 to Sep 2026
Gross bookings — monthly ($)
2024 2025 2026 Peak — May '26
Total users — running total
Users
User mix — Sep '26
Trainers 1,046 Athletes 1,913 Parents 2,226 Orgs 157
Sessions posted vs booked — running totals
Posted Booked
Stripe balance — running total ($)
Balance
May '26 dip reflects a −$500 payout to bank — underlying balance grew ~$333 before the payout.