Utrain — KPIs

Jan 2024 – Jul 2026  ·  31 months

Last updated: Aug 2026
Scorecards
All-time gross bookings
$371,496
Jan '24 – Jul '26 · all time
Gross bookings (Jul '26)
$11,100
▼ $2,900 vs $14,000 Jun
Sessions posted
11,801
▲ +177% vs Dec '24
Total payments
6,838
▲ +409% vs Dec '24
Sessions booked
5,942
▲ +533% vs Dec '24
Packages purchased
896
▲ +121% vs Dec '24
Stripe balance
$4,027
▲ +132% vs Dec '24
Session booking rate
50.4%
▲ vs 22.1% Dec '24
Utrain Pro · Subscriptions NEW
Monthly recurring revenue (Jul '26)
$200
▲ +$20 vs $180 Jun · 10 subscribers × $20/mo
Pro subscribers
10
▲ +1 vs 9 Jun (+11%)
Total Pro revenue
$580
Since Apr '26 launch · $20/mo per user
Users
4,892
Total active users · Jul '26
Live
2,028
Parents
1,857
Athletes
1,007
Trainers
157
Orgs
Trainer Insights
Unique Trainers
116
Active on platform
Ball AI Sessions
144
AI-powered training
Memberships Sold
103
91 currently active
Purchased Sessions
5,548
Via trainer bookings
Top Trainers by Purchased Sessions
Mar 27, 2026
1
Donna Ginsberg
1,519
223 pkgs
2
Nicholas Davidson
545
102 pkgs
3
Brandon Fields
475
16 pkgs
4
Damien Harris
346
0 pkgs
5
Eli Blanco
171
17 pkgs
Reviews
Avg Rating
5.0★
601 reviews
5-Star
100%
All reviews
Latest
May 28
Most recent
★★★★★May 20, 2026
"Excellent trainer, and he takes the time needed with each individual player."
★★★★★May 14, 2026
"You can tell he genuinely cares about helping them improve. If you're looking for a trainer who is skilled, patient, encouraging, and truly dedicated to helping young athletes grow, I highly recommend him!"
★★★★★May 7, 2026
"Coach Rece continues to amaze us with his intentionality and ability to adapt each session that not only meets the needs of our athlete but that pushes her to continue to improve … Thanks, Coach Rece for your excellence!"
★★★★★Mar 19, 2026
"Coach D's dedication, patience, and encouragement he gives the kids is amazing. He's made such a positive impact — not just on their basketball skills, but on their confidence and teamwork."
★★★★★Mar 4, 2026
"Fantastic trainer! We saw noticeable improvement after just a few sessions. He strikes the perfect balance of knowing how to push you to improve while still being supportive and encouraging."
★★★★★Feb 18, 2026
"Donna is an exceptional Essentrics instructor, dedicated to helping each student maximize their efforts! With great music and rhythm choices as accompaniment!"
★★★★★Feb 17, 2026
"Superb trainer. Coach Cee is detailed, professional, and proficient at his craft. He is truly adept with working with youth and my son loves working with coach!"
★★★★★Feb 2, 2026
"Coach Davidson does an excellent job training my son. He enjoys going to practice and is learning lots and improving his skills."
Highlights
Bookings
Peak month
$21,000
May '26 all-time high — 217% surge from Jan '25's $6,634 low.
Sessions
Fill rate
50.4%
5,942 booked ÷ 11,801 posted. Up from 22.1% Dec '24.
Growth
Payments growth
5.1× in 20mo
Payments grew 409% (1,343 → 6,838) vs user growth of 79%.
Users
Fastest growing
Parents +113%
Parents grew 952 → 2,028, outpacing trainers (+90%) and athletes (+48%).
Revenue
Rev per payment
$54.33
$371,496 all-time gross ÷ 6,838 payments.
Ratio
Athlete : trainer
1.84 : 1
1,857 athletes ÷ 1,007 trainers. Down from 2.4 in Dec '24.
Monetization
Payments per user
1.40×
6,838 ÷ 4,892 total users. Up from 0.49× in Dec '24.
Revenue
Rev per user (Jul)
$2.27
$11,100 ÷ 4,892 users. Down from $2.93 prior month.
Mix
Pkgs-to-payments
13.1%
896 ÷ 6,838 running payments are package purchases.
Users
Parent : athlete
1.09 : 1
2,028 parents ÷ 1,857 athletes — parents are the leading segment.
Supply
Sessions posted
+177%
11,801 in Jul '26 vs 4,253 in Dec '24 — supply nearly tripled.
Trainers
Top trainer share
29.8%
Donna Ginsberg led with 1,519 of 5,092 purchased sessions (Mar '26) — #1 on platform.
Charts — Jan 2024 to Jul 2026
Gross bookings — monthly ($)
2024 2025 2026 Peak — May '26
Total users — running total
Users
User mix — Jul '26
Trainers 1,007 Athletes 1,857 Parents 2,028 Orgs 157
Sessions posted vs booked — running totals
Posted Booked
Stripe balance — running total ($)
Balance
May '26 dip reflects a −$500 payout to bank — underlying balance grew ~$333 before the payout.
Top 5 Trainers — purchased sessions & packages
Sessions Packages