Utrain — KPIs

Jan 2024 – Mar 2026  ·  27 months

Last updated: Mar 2026
Scorecards
All-time gross bookings
$310,800
Jan '24 – Mar '26 · all time
Gross bookings (Mar '26)
$17,600
▲ $5,300 vs $12,300 Feb
Sessions posted
9,821
▲ +130% vs Jan '25
Total payments
5,905
▲ +340% vs Jan '25
Sessions booked
5,150
▲ +444% vs Jan '25
Packages purchased
812
▲ +99% vs Jan '25
Stripe balance
$3,904
▲ +125% vs Jan '25
Session booking rate
52.4%
▲ vs 22.1% Jan '25
Users
4,448
Total active users · Mar '26
Live
1,822
Parents
1,711
Athletes
915
Trainers
144
Orgs
Trainer Insights
Unique Trainers
116
Active on platform
Ball AI Sessions
109
AI-powered training
Memberships Sold
18
Active memberships
Purchased Sessions
5,092
Via trainer bookings
Top Trainers by Purchased Sessions
Mar 27, 2026
1
Donna Ginsberg
1,519
223 pkgs
2
Nicholas Davidson
545
102 pkgs
3
Brandon Fields
475
16 pkgs
4
Damien Harris
346
0 pkgs
5
Eli Blanco
171
17 pkgs
Reviews
Avg Rating
5.0★
557 reviews
5-Star
100%
All reviews
Latest
Mar 19
Most recent
★★★★★Mar 19, 2026
"Coach D's dedication, patience, and encouragement he gives the kids is amazing. He's made such a positive impact — not just on their basketball skills, but on their confidence and teamwork."
★★★★★Mar 4, 2026
"Fantastic trainer! We saw noticeable improvement after just a few sessions. He strikes the perfect balance of knowing how to push you to improve while still being supportive and encouraging."
★★★★★Feb 18, 2026
"Donna is an exceptional Essentrics instructor, dedicated to helping each student maximize their efforts! With great music and rhythm choices as accompaniment!"
★★★★★Feb 17, 2026
"Superb trainer. Coach Cee is detailed, professional, and proficient at his craft. He is truly adept with working with youth and my son loves working with coach!"
★★★★★Feb 2, 2026
"Coach Davidson does an excellent job training my son. He enjoys going to practice and is learning lots and improving his skills."
★★★★★Jan 26, 2026
"Coach Davidson is incredible. He truly connects with the girls on a personal level. Working with my daughters once a week, he has helped them gain confidence, improve their skills, and build strong fundamentals."
★★★★★Nov 4, 2025
"Coach D is amazing — constantly teaching and pushing the kids to get outside of their comfort zone. My kids learn something new every session and the best part is they HAVE FUN while doing it."
★★★★★Sep 22, 2025
"Coach Best's session was tough but really good. I got a lot of reps up on the shooting machine and it made the workout way more effective. I walked out feeling like I actually got better."
Highlights
Bookings
Peak month
$19,700
May '25 all-time high — 197% surge from Feb '25's $6,634 low.
Sessions
Fill rate
52.4%
5,150 booked ÷ 9,821 posted. Up from 22.1% Jan '25.
Growth
Payments growth
4.4× in 15mo
Payments grew 340% (1,343 → 5,905) vs user growth of 62%.
Users
Fastest growing
Parents +91%
Parents grew 952 → 1,822, outpacing trainers (+72%) and athletes (+36%).
Revenue
Rev per payment
$52.63
$310,800 all-time gross ÷ 5,905 payments.
Ratio
Athlete : trainer
1.87 : 1
1,711 athletes ÷ 915 trainers. Down from 2.4 in Jan '25.
Monetization
Payments per user
1.33×
5,905 ÷ 4,448 total users. Up from 0.49× in Jan '25.
Revenue
Rev per user (Mar)
$3.96
$17,600 ÷ 4,448 users. Up from $2.64 prior month.
Mix
Pkgs-to-payments
13.7%
812 ÷ 5,905 running payments are package purchases.
Users
Parent : athlete
1.06 : 1
1,822 parents ÷ 1,711 athletes — parents are the leading segment.
Supply
Sessions posted
+130%
9,821 in Mar '26 vs 4,253 in Jan '25 — supply more than doubled.
Trainers
Top trainer share
29.8%
Donna Ginsberg: 1,519 of 5,092 purchased sessions — #1 on platform.
Charts — Jan 2024 to Mar 2026
Gross bookings — monthly ($)
2024 2025 2026 Peak — May '25
Total users — running total
Users
User mix — Mar '26
Trainers 915 Athletes 1,711 Parents 1,822 Orgs 144
Sessions posted vs booked — running totals
Posted Booked
Stripe balance — running total ($)
Balance
Top 5 Trainers — purchased sessions & packages
Sessions Packages